Marketing your business has gotten to an all-time high, particularly when you have a small business. Marketing your small business may not have the perks that comes with marketing for huge corporations. More often than not, you are your own marketer. When you are on a shoestring budget and you just have to get your products or services out there to the world, how do you get shit done, boss babe?
Craft an elevator pitch: That looks simple right? It may be to you but a lot of business owners do not know how effective an elevator pitch can be. It can serve to tell people everything your brand or business stands for in as little time as possible. The first resource you need therefore is an analytical mind; you need to analyze what to say to people.
Not familiar with exactly what an elevator pitch is? Let me give you the run down. If you were caught in an elevatory for 30 seconds to one minute with the contact of your dreams, how would you sell them on your business? Hurry, because this is your one opportunity and if you miss it, it could result in a loss for your own company!
Leverage your community: When it comes to marketing efforts, a lot of entrepreneurs are quick to open up online stores and expect traffic in millions. Often, it doesn’t happen that way and they regret it. Why not start small and think of leveraging your community in a bid to get words out on the street about what you do. You could leverage your community using diverse innovative means; you could sponsor a league game or organize a charity walk. Whatever suits your business.
I believe people overlook their community, with the thought of champagne dreams, but honey, you have to be realistic. This journey is not always sunshines and rainbows, most of us have to start at the bottom and work our way to the top. Your community, people who know you, friends who have followed your journey on social media, these can be the one you connect with first. Host a giveaway on Facebook live, create a Free Webinar, host an event, there are a plethora of things available to you.
Collaboration and synergy: A small business can only do so much, what if you had five small businesses come together in a non-competitive and synergized way? What if these businesses took turns to advertise each other? The ripple effect would be much greater and you would have achieved more. A resource that is often overlooked in marketing is other small businesses.
You all know that I strongly encourage Collaboration over Competition. Want to know why? Because there is so much truth to it? The power of 5 small business working together outnumbers only one trying to do it on their own. So, you know 5 different women who run boutiques? Why not create a community pop up shop, host an empowerment event that provides value to the clients, there is so much that you can come together and accomplish.
Create a budget to send out items for PR: As much as you can afford and that will not bring the wheels of industry grinding to a halt, do give out your product. If you want people to experience the magic in your product or to see the speed of your service. Why not allow them experience it for free first, chances are, they will want more of it. You have successfully leveraged on the insatiable nature of the fellow man to market your business.
Even if you cannot just give items out, give away a free product with a purchase, or provide a free product and charge only shipping. There are so many alternatives to give away free products without losing money.
Know women that you have supported in the past? Inform them about your business, set up an affiliate program so they can refer your products and earn money too!
Utilize social media: By all means do. Everyone is on social media today and it is the most important resource that you can leverage on in a bid to market your business. You are not alone, there are millions of other small businesses looking for customers on social media. This is exactly why you need to be creative with your usage of social media and ensuring better customer conversion.
Be sure to have a call to action and present yourself as an expert. Also, constantly be a voice for your brand. If you have jewelry, wear your jewelry, you make cosmetics, then I better always see you with your cosmetics on! You, yourself, are a walking advertisement for your brand. Your social media should portray that as well.
Ask for referrals: Never be shy to leverage on your customer strength to bring in new customers. Tell your clients and customers to tell others about you, it is not exploitation. In no time, you will have a formidable army of PR consisting mainly of your customers.
Provide an incentive for a referral, maybe 10% off their purchase. It does not have to be anything huge, but just a sign of appreciation.
Marketing your business can be a pretty tough job, when you know the resources to leverage on it gets easier. Using the resources right produces the right results.
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